Fashion and art are deeply connected, and at Vfour, this relationship is at the heart of everything we create. As a streetwear brand, our mission is to blend cultural expression with streetwear fashion, crafting garments that reflect the vibrant energy of urban life while celebrating individuality and creativity.
Where Culture Meets Creativity
Culture is ingrained in every thread of our brand, from the designs to the people who bring them to life. Vfour is a collective of voices, experiences, and inspirations. Whether its founder Romy’s artistic vision, the diverse team behind the brand, or the talented models we collaborate with, culture forms the foundation of our identity.
We draw inspiration from the bustling streets of London and other cities, where the energy of youth, art, and community collide. This ethos fuels collections like our Voltage Series, a testament to the electric pulse of urban life, and the Colourway Series, a celebration of individuality and self-expression through vibrant, comfortable pieces. Our designs reflect both urban and natural influences. For example, bold graphics inspired by street art and sleek silhouettes that nod to the architectural beauty of cities can be seen throughout our collections. Some designs capture the city’s contrasts, from historic landmarks to modern skyscrapers through layered graphics and colour palettes inspired by neon lights or the Thames.
Fashion is a canvas, and every garment tells a story. We aim to bring culture into fashion in meaningful ways, showcasing local talent through collaborations with artists, photographers, and designers. By partnering with these creatives, we introduce their work to a broader audience through the lens of luxury streetwear in the UK. This fusion of art and fashion pushes boundaries and redefines what local streetwear can be.
The Role of Trends and Community
As a UK streetwear brand, we stay connected with the trends that influence youth culture. Streetwear is about community, and we pride ourselves on remaining in touch with the culture that inspires us. From collaborating with local creatives to designing collections that resonate with fashion for youth, we stay true to our roots while embracing change.
We aim to set trends rather than follow them. Each piece is designed to be timeless yet contemporary, offering versatility for everyday wear while remaining bold and innovative.
Commitment in Every Stitch
At Vfour, cultural expression is at the core of everything we do and Romy channels cultural influences into his clothing. Each garment reflects not only the trends of the moment but also the underlying stories of the community, creating a deeper emotional connection between the wearer and the brand. This connection makes our pieces more meaningful and encourages people to wear them regularly.
More Than Fashion
By bridging the gap between art and urban fashion, we create garments that resonate with those who dare to stand out. Vfour allows people to wear their story. Each piece is designed to allow wearers to express themselves just as graffiti artists use spray paint to convey their thoughts. We use fabric, colour, and style to capture the energy of the streets, making every piece a work of art.
The garments we create are not disposable, they are born from small seeds of inspiration that grow from the roots of the city. When people wear Vfour, they feel connected, comforted, and part of something larger. We’re proud to offer more than just fashion, we offer a movement that celebrates individuality.
